New York Bicycling Coalition

Dutch Reach PSA

An entertaining and educational safety short that stands out from the standard fare

Through funding from New York State, we helped NYBC, a non-profit bicycle safety advocate to develop their concept and fuse the need to drive traffic with a compelling story and visuals. We provided a full-service production, from dreaming up a visual style and overall tone for the piece to producing, casting, editing and delivering “The Dutch Reach.”


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Behind the scenes

Lights, camera, action!

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