The 25th Anniversary Campaign was an opportunity to show the breadth the stories the Moth provides a platform for, and to reflect on the power, impact and joy of story.
In line with the Moth's value of both diversity and commonality, the series was produced to give voice to the variety in The Moth's programing, while also creating a cohesive look and field that unifies the content created.
The Moth has strong identity and imagery associated with the brand. The 25th Anniversary Campaign drew on these established approaches to frame new content (literately and figuratively), to convey a unified treatment and communicate a cohesive series.
