New York Bicycling Coalition

Dutch Reach PSA

An entertaining and educational safety short that stands out from the standard fare

Through funding from New York State, we helped NYBC, a non-profit bicycle safety advocate to develop their concept and fuse the need to drive traffic with a compelling story and visuals. We provided a full-service production, from dreaming up a visual style and overall tone for the piece to producing, casting, editing and delivering “The Dutch Reach.”

Result

Visibility on NYBC’s social media platforms and web page increased, as did awareness of the Dutch Reach across New York and beyond.

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Concept

Storyboard

Shot Lists

Casting

Scouting

Directing

Video Production

Cinematography

Assembly and Editing

Sound Mixing and Mastering

Motion Graphics

Color Grading

"The quality of the video was exceptional. I don’t think we could’ve gotten that level of value anywhere else"

Keith Pickett

NYBC